Monday, 19 December 2011

Android daily Facebook app use exceeds Apple iPhone


Daily use of the Facebook app on smartphones running Google Android has overtaken its iPhone counterpart for the first time ever.

Despite launching almost a year after the iPhone version, the Android Facebook app has fast been catching up in terms of usage.

According to data supplied by tracking service AppData, the Android app has 58.8 million daily active users, just ahead of the iPhone version's 57.6m.

The iPhone app has 99.5 million monthly active users compared with Android's 86.1m, but more onus is generally placed on how many users access the service every day.

Android is currently the most successful smartphone platform in the world, with handsets running the operating system making up more than 40% of global sales. Google recently announced that 550,000 Android devices are activated every day.

Perhaps crucially, Facebook opted to introduce its new Timeline profile format to Android devices worldwide last week rather than iPhone, suggesting the growing prominence of the operating system.

The world's largest social network released Facebook for iPhone version 4.1 yesterday that supports Timeline access on Apple mobile devices.

No comments:

Post a Comment