LG insists that the panel 'successfully addresses' the issues that have made OLED televisions troublesome.
"The panel adopts an Oxide TFT technology for backplane which is different from a Low Temperature Poly Silicon (LTPS) type generally used in existing small-sized OLED panels," explains LG's release.
"The Oxide TFT type that LG Display utilizes is similar to the existing TFT process, with the simple difference lying in replacing Amorphous Silicon with Oxide.
"Moreover, the Oxide TFT type produces identical image quality to high performance of LTPS base panels at significantly reduced investment levels."

WOLED

The display also use White OLED (WOLED of course) which apparently vertically accumulates the red, green and blue diodes.
"With white color light emitting from the diode, it displays screen information through color layers below the TFT base panel, which leads to a lower error rate, higher productivity, and a clearer Ultra Definition screen via the benefits of small pixels," adds LG.
Of course, the big question is how much does it cost? We'll bring you that information when we find out.
The TV will be on display at CES 2012 - and TechRadar will be there to tell you if it lives up to its billing with a hands on: LG 55-inch OLED review.